![]() Why don’t they invest as much time in a great presentation as they do in creating a branding or marketing strategy for their company? After all, a presentation contributes to the branding and brand message as much as any other tool. What is actually really strange, since a presentation – especially at an event such as The Next Web – is in fact also a marketing tool. Why?Ĭonclusion: the importance of a great presentation is still hugely underestimated, even by the multinationals that are experts when it comes to branding and marketing. Large brands have a close watch on their branding, file a lawsuit whenever you touch their logos or slogan, but investing in a person that is standing on stage or in the presentation that he/she is showing, that never crosses their minds. ![]() ![]() Tony Anderson is best known as the first marketing director of easyJet. He has written 18 best-selling books that include The Dip, Purple Cow, and What To Do. These marketing keynote speakers are all experts in marketing and branding. How is it possible that companies (especially corporates) don’t invest in training their speakers? Reciting your story with an audience of 1500 (excluding live stream), at the TNW, I cannot understand that (not all of the above mentioned did a bad job). Seth Godin is an author, entrepreneur, and esteemed keynote speaker. So, you’d expect a lot from them during an event such as The Next Web, right? These are brands that invest an enormous amount of time and money into their branding and their marketing tools. Think of corporates such as Nike, Google, National Geographic, Wikipedia, you name it. ![]() As one of the worlds best keynote speakers, he gives up to 50 highly customised keynotes a year on a wide range of global trends in every industry. Dr Patrick Dixon is often described in the media as Europes leading Futurist. We all know The Next Web as THE event to check out new technologies, where large multinationals do their pitches. As a go-to source for market leaders, Michele Nichols offers her wealth of technical marketing knowledge and experience as a marketing keynote speaker. Futurist Keynote Speaker - Patrick Dixon: Mobile Marketing MAGIC for Google. ALERT: KEYNOTE SPEAKERS ARE A MARKETING TOOL, TOO! ![]()
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